1. Quality
content focused on social networks:
You have already read or heard it on many occasions the
phrase " content is king ", it is totally true. " the content
(text, video, e-books, landing pages, publications on social networks ,
corporate blogs , etc.) is all that exists on the Internet (that includes the
comment you write when you finish read this article) ".
However, the content this 2018 will be focused on social
networks, if that was not enough, it has to be a quality content to succeed.
Sure you'll be saturated to receive the same videos on your
mobile phone: brands need to create original content to connect with users.
It
is becoming increasingly difficult to find quality content on the web, so this
year is the year in which the contents you will see on Twitter, Facebook, Snap
chat and the rest of the social networks will be of quality and totally focused
on them.
2. New
technologies in the smartphone:
The smartphone or smartphone has changed our usage habits.
He has retired to the PC and his sales have exploded like foam for a few years.
Google confirms that we use the mobile for everything.
Therefore, every time a technology is released and available, the first device
where it appears is the mobile phone.
Until recently, technologies such as VR
or Virtual Reality, streaming live, were unthinkable.
3. Visual
storytelling:
Storytelling is a technique for creating original content.
Despite belonging to the category of branded content, storytelling goes beyond
storytelling.
Storytelling is an art and a resource, it serves as a
strategy to differentiate our stories in an increasingly visual context.
Therefore, storytelling is evolving to become a visual storytelling that tells
stories with value with image and video.
The importance of incorporating visual Content Marketing by Networks Trend reinforces
the message of our history. The visual format helps to transmit emotions in a
more effective way, in this way, we win the hearts of our consumers in a fast
and efficient way.
4. Native
Advertising:
New narrative formats are emerging that try to draw the
attention of the public through new contents and formats. One of them is the
native advertising, also known as native advertising.
Native advertising is a strategy or advertising resource
that consists of the insertion of advertising messages integrated visually and
contextually in a digital medium. In this way, the differences between the
support and the message are eradicated.
The goal is to try to put yourself in the viewer's place and
look for an original solution that connects with the public offering value and
added information.
5. The
ecommerce in social networks:
The ecommerce is on the rise. Proof of this is that Facebook
is experimenting with a new platform to sell products online. New possibilities
to make electronic transactions through the Mark Zuckerberg network are
available to members of Groups of Items for Sale.
6. Live
streaming:
YouTube has new ways for you to monetize your videos. The
most used video platform in the world is experimenting with new formats to
compete with other live streaming platforms.
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