Here are some
tips to follow and set up to improve the conversion rate on your website:
1.
Insert CTA
text in blog articles:
Integrating call-to-action into
blog articles is a recognized good practice, but sometimes they go unnoticed. This phenomenon of advertising blindness that leads users to ignore the banners
displayed on a website is very real.
The tendency of the latter to hover over
the content also explains that blog posts are not always read to the end.
2.
Integrate
lead feeds to the blog:
Another strategy is to integrate
a stream of prospects into the blog. These pop-ups are designed to drive conversions
by drawing the visitor's attention to a value-added offering.
Several formats exist: scrolling
banner or sliding or contextual window. Sliding windows tested on the Hub Spot
blog increased click through rate by 192%, and bid by 27%, compared to a
standard CTA at the bottom of the page.
3.
Test the
landing pages:
Landing pages are a cornerstone
of web marketing. They make it possible to turn a visitor into a lead and allow
existing leads to deepen their engagement. To optimize these high stakes pages,
it is recommended to conduct A / B tests.
Because landing pages are a
powerful performance driver, Hub Spot makes it easy to test different variants
to Conversion Rate Optimization marketing services. It is possible to quickly test
different phrases, content offers, images, form questions and layouts.
4.
Allow leads
to convert immediately to MQL:
Some visitors want to get in
touch directly with the sales team, without the need to receive marketing
offers. Allow them to take action and instantly convert to MQL through tailored
design and intelligent CTAs.
5.
Create
workflows to increase the responsiveness of the sales team
A number of automated workflows
can maximize the efficiency of the sales team. For example, it is possible to
send emails allowing the leads to make an appointment in one click, or to
notify the sales team by e-mail as soon as a lead performs a particularly
relevant action, such as consulting the page. Website rates.
For e-commerce sites, it is also
possible to send a personalized e-mail to visitors who abandon their shopping
cart by offering to complete the transaction they had undertaken.
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