TRENDS IN CONTENT MARKETING FOR 2018

The trends in content marketing 2018 bet on investing in strategies increasingly focused on the audience. 

1. Betting on original content:

Today more than ever the original content is indispensable not only for being the main factor for SEO, but also for creating a valuable relationship with the audience.

Think of big corporations like Netflix or Amazon video. These companies invest large sums in the creation of original content being what consumes their audience the most.

2. Do you like what someone else does? Buy it:

Since we talk about big companies, we see that many of them do not settle for creating their own material, but are willing to acquire entire companies if they consider that the type of content they generate can be useful for their target audience.

Obtaining the copyright of successful content is an upward trend within content marketing 2018 to attract and retain audience.

3. Large investments in content marketing:

We can still find old school marketers who are reluctant to invest resources towards Content Marketing by Networks Trend unless it is short projects or giving a promotional approach to it. 

However, there is a growing interest in turning the marketing department into a self-sustaining entity. Major investments will be made in order to monetize content marketing strategies 2018, being aware that the ROI in this type of actions is long term.

4. Content creators as a multidisciplinary team:

Content marketing is not limited to generating articles for a blog, so having a team of talented writers is not enough. Any content generates greater interest and retention if accompanied by images; audiovisual content is becoming an indispensable tool to obtain greater dissemination, impact and commitment of the audience.

5. Different ways of interacting with the content:

Before the content was more rigid in terms of distribution channels, there being a clear difference between paid media, own and earned. Now, within the broad digital spectrum and with tools such as native advertising or sponsored content, the line between these channels is increasingly blurred.

Interactive content such as surveys, maps, calculators, etc. favors engagement, web traffic and lead generation. In 2018 more dynamic contents are expected in which the user participates actively.