Optimization of conversion rates:

What is optimization of conversion rates?

Many websites aim to convert visitors into customers. These conversions can be maximized by optimizing all the pages where they occur, whether they are homepages, rates, blogs, destinations, etc. This approach is called optimization of conversion rates. 

When should we think about optimizing conversion rates?

It's a good idea to get started as soon as a sales and marketing system is robust enough to generate a steady stream of conversions. 

Since most companies face limited potential demand, they must make the most of existing web traffic. 

To estimate the size of your potential market, you can use the Google Export Help Tool, which tells you how much online searches are. 

Once the size of the market has been assessed, it is important to identify the optimization strategies that will maximize the performance of existing traffic. 

Here are three formulas that will help you determine your angle of attack and goals: 

1.      New target revenue ÷ average sales price = number of new customers to generate.

2.      Number of new customers to generate ÷ lead-to-client conversion rate = number of target leads.

3.      Leads generated ÷ website traffic x 100 = percentage conversion rate. 

The following example should allow you to better visualize the potential impact of Conversion Rate Optimization marketing services: s i a website receives 10,000 monthly visits and generates 100 leads per month, of which 10 turn into customers, the rate of visitor conversion to lead is 1%. 

How to generate 20 customers per month with this same website?

·        A first option is to attract 20,000 monthly visitors to the website, while ensuring that the quality of the traffic is preserved.

·        Another option is to optimize the conversion rate to generate more leads from the same traffic. Indeed, a conversion rate of 2% would double the number of leads and customers obtained. 

Generating more traffic is not necessarily the most productive strategy, nor the simplest to implement. If a website is not optimized for conversions, increasing traffic is like pouring water into a pierced seal. The goal of optimization of conversion rates is to get a better performance of the website.