NEW TRENDS IN CONTENT MARKETING FOR 2018

Content marketing retained its crown throughout this year, so many are the high expectations with content marketing strategies that the new content marketing trends for 2018 are already giving something to talk about. It is also important to have truthful and verifiable content.

Video marketing:

During this year the social networks and web pages were plagued with audiovisual content, video marketing marked an important trend that will be necessary to continue next year.

It is about creating videos with attractive content of short duration, direct, that can be shared and empathize with the user.


This trend will also continue to be marked by video advertising.

Live video:

Live broadcasts will also be a trend in 2018, although not everything that will be seen will necessarily be audiovisual Content Marketing by Networks Trend if it will have an important field so some strategy or idea that contains videos is always good to include it in the digital marketing plan. Live video is one of the techniques that attracts the most traffic.

Gifs:

Animated gifs are already part of the usual communication on the web, during this year the best-known social networks included the search for gifs in their chat platforms and in status updates.

The gifs are already officially and unlimited in the conversation bars on the Internet. They are perfect for communicating feelings and emotions. They are an ideal way to connect with users so they also have their place in the content marketing trends for 2018.

Storydoing:

The Storydoing consists of making stories that are carried out live, requires a high interaction with the user and a lot of imagination. With this occurs the well-known word of mouth marketing so the user will share the content while it is happening.

Chatbots:

They are a resource that became very fashionable this year, offering some kind of assistance through chatbots that allow immediate attention. This type of activity is known as artificial intelligence and has simple functions such as sending automatic messages as in social networks when a kind of message comes out after starting to follow a person, etc.

Email marketing:

Email marketing is a great veteran in this content marketing, is an easy way to attract more customers through the mail and contact them directly.