How to Optimize Conversions?

There are following steps which optimize conversion:

Step 1: Audit your current conversion rate,

In order to develop an action plan to optimize conversions, a company needs to evaluate the current conversion rate and identify problem areas that cause visitors to leave the site by analyzing data from Google Analytics.

These are the basic numbers that help us determine where we are today. However, to find the bottlenecks and obstacles that block your funnel, you also need to answer a few more questions:

·        What is the average time that visitors spend on the most important web pages?

·        Which pages do people visit most often on your site?

·        What are they doing on these pages? 

The following indicators can help you answer these questions and spot problems that decrease your conversions. 

These numbers help you understand why you're getting so few conversions and how to fix them. 

Bounce rate: The bounce rate is the percentage of your visitors who leave the site a few seconds after arriving on your page. A bounce rate that is too high has a negative influence on both your Conversion Rate Optimization marketing services and your search engine rankings, as it shows that people do not like what they see on your page, whatever the reasons. 

Exit rate: The exit rate is the percentage of people leaving your website from a particular page. Therefore, every page of your site has a specific exit rate. If you have a high exit rate for any page, it may mean that this page has something wrong. 

Average time spent on the site: This indicator assesses the attractiveness of your site for your visitors. This is the opposite of the bounce rate. The more time you spend on the high site, the more interesting and attractive your web page is for your users. 

Average number of pages viewed: Another indicator of attractiveness, the average number of pages viewed, gives you the average number of pages that a typical visitor consults before leaving your site. 

If you have a lot of pages, it may mean that your website is attractive - but it can also point to problems with your structure and navigation that force your visitors to move from page to page because they cannot find what they are looking for.

Step 2: Make changes to your landing page,

What solutions are available to you to increase your conversion rate?

Well, there are plenty of opportunities for optimizing your website or landing pages to increase your conversion rate.

 We've collected more than 100 ideas, tips and tricks from the brains of the field of conversion rate optimization. We are pleased to offer them FREE!