What is a
conversion?
A conversion occurs whenever a visitor performs a desired
action on your website.
This desired action can be anything you want it to be,
such as downloading a white paper, sending a product question via your contact
form, calling your company or making a purchase in your shop.
How can you ensure
that your website turns a maximum amount of visitors into customers who perform
the desired action?
Answer: Conversion Optimization.
"Optimizing conversions means finding the reason why
visitors do not do a desired action on your website and make sure that they
turn their visit into buying or making contact!"
What is
Conversion Optimization?
- A planned scientific process that serves to improve the performance of your website with Conversion Rate Optimization marketing services.
- A structured effort based on analytics, feedback from users and customer expectations.
- A strategy determined by the target audience, conversion goals and the type of products or services you offer on your website.
- A collection of tactics focused on your existing traffic and aiming to derive maximum benefit.
What is
Conversions Optimization NOT?
- Rely on assumptions, follow intuition, or blindly imitate others.
- Attract more visitors to your website without considering either quality or final results.
- ·Do what your CEO wants you to do.
Indicators
that matter to improve the conversion rate:
1.
Total
Number of Conversions:
This is the total number of
people who perform the desired action on your web page, such as signing up for
your distribution list, launching a download, making a purchase, and so on.
2.
Conversion
rate:
The conversion rate is the total
number of conversions over a given period divided by the total number of
visitors over that period.
For example, if you have 1000 visitors and 20 of
them convert, your conversion rate is 2%.
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