E-commerce and marketing

The opportunities and the rapid development of the Internet make its use very attractive for doing business on a macroeconomic scale, which has led to the emergence of a new economic environment - the Internet economy.

Today, there are several interrelated concepts: e-business, e-commerce, e-commerce. They are usually used as synonyms, but there are differences between them.

E-business: can be viewed as a form of business based on the introduction of information and telecommunication technologies into business processes. E-business is a much broader concept than e-commerce or e-commerce. It can be defined as an income-generating economic activity. 

E-commerce: or e-commerce is a type of business that is directly related to operations aimed at implementing the process of buying and selling goods and gives e-commerce marketing services for the purpose of making a profit.

 In the modern economic lexicon, the term "electronic commerce" (trade) means commercial activity in any sphere of business, if it is implemented using information and telecommunication technologies.

Commercial activity can develop in two directions:

 First, organizations can specialize in the purchase and resale of goods or mediation in the sphere of commodity circulation; 

Secondly, enterprises and organizations can conduct procurement activities aimed at ensuring the production of goods and services for the purpose of their subsequent sale.

E-business and e-commerce are booming due to the fact that they have a number of advantages compared with traditional forms of business. Moreover, the benefits apply to both consumers and suppliers. In addition, you can highlight the benefits for society as a whole.

For suppliers, these benefits are as follows.

1. Global presence means that the scope of electronic commerce is not determined by geographic boundaries, but by the proliferation of computer networks. The Internet allows even small suppliers to do business globally.

2. Increasing competitiveness occurs through "approaching the customer": information and telecommunication technologies are conveniently used in order to offer not only the goods and services themselves, but also expanded pre-and after-sales support.

3. Reduction of costs when making transactions electronically.

4. Improving the supply chain - the goods come from the supplier to the customer, bypassing the wholesale warehouses and retail outlets, which leads to a reduction in financial and time costs. 

The delivery path is shortened as much as possible for goods and services that can be delivered electronically (games, music, films, software, and various kinds of information, including informational public services).